Television

Colors Infinity tops English entertainment; DD leads HSM news

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MUMBAI: The last week of 2016, that is, week 52  witnessed English Entertainment emerging as the number one gainer in week 39 of Chrome Data and Analytics. The sector registered 16.0 per cent opportunity to see (OTS) and Colors Infinity led the genre with 45.7 per cent OTS.

Next in the row is Hindi News in Hindi-speaking market (HSM) which recorded 14.7 per cent of OTS with DD News leading the sector with 98.6 per cent OTS.

English News genre stood at three number with 10.9 per cent OTS and Loksabha TV bagged the first spot with 93.5 per cent OTS.

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Hindi Movies genre registered 9.8 per cent OTS across HSM market with Max in the lead with 93.0 per cent OTS.

The music segment in the same market registered 8.6 per cent OTS with Sony Mix topping the chart with 91.0 per cent OTS.

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Sports, religious and youth genres are among the losers of week 51. Sports section across India  bagged 1.4 per cent OTS and DD sports became the most viewed channel in that segment with 91.6 per cent OTS. Religious genre recorded 1.3 per cent OTS with Aastha in the lead with 99.0 per cent OTS.

Last in the same category is the youth genre across Hindi-speaking market with 0.4 per cent OTS and Channel V registered 89.0 per cent OTS.

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