Colors Infinity & Sony Pix dominate respective genres

Colors Infinity & Sony Pix dominate respective genres

MUMBAI: Colors Infinity emerged as the leader in the Top 5 English Entertainment channels' list in BARC week 14. Star World made an exit from the Top 5 this week paving way for the entry of FX. Players in the genre however witnessed mixed ratings.

According to Broadcast Audience Research Council (BARC) India data, Sony Pix dominated the English Movies genre this week. History TV18 dominated the Infotainment genre whereas the other channels witnessed increased ratings this week. 

Living Foodz came back to its number one position in the Lifestyle space where players observed mixed ratings this week.

English Entertainment

Colors Infinity SD with increased ratings dominated the genre with 403 Impressions (‘000s) as compared to 210 Impressions (‘000s) last week.  Zee Cafe bagged the second place with 250 Impressions (‘000s). FX grabbed the third position with 205 Impressions (‘000s). Comedy Central and AXN, respectively, bagged fourth place and fifth rank with 183 Impressions (‘000s) and 144 Impressions (‘000s).

English Movies

Sony Pix jumped up to the number one position with 3668 Impressions (‘000s) as compared to 2383 Impressions (‘000s) last week. HBO came at the second spot with 2827 Impressions (‘000s). Star Movies with 2455 Impressions (‘000s) took the third position followed by Movies Now at the fourth and Movies Now 2 at the fifth positions respectively with 2349 Impressions (‘000s) and 1706 Impressions (‘000s).

Infotainment

History TV18 continued to dominate the genre with 5389 Impressions (‘000s) as compared to 5762 Impressions (‘000s) last week. Discovery Channel took the second berth with 4801 Impressions (‘000s) whereas Animal Planet  took the third place with 2959 Impressions (‘000s). National Geographic Channel came at the fourth position with 2645 Impressions (‘000s) whereas Nat Geo Wild was at the fifth place with 2627 Impressions (‘000s).

Lifestyle 

Living Foodz dominated the genre with 1882 Impressions (‘000s) followed by FYI TV18 at the second spot with 1263 Impressions (‘000s). Fox Life was at the third place with 836 Impressions (‘000s). Food Food with 766 Impressions (‘000s) and TLC with 548 Impressions (‘000s) bagged the fourth and fifth position, respectively.