Colors emerges leader in GEC urban in BARC's week 23 data

MUMBAI: Viacom18's free to air (FTA) channel Rishtey witnessed a drop of five places, from second to seventh, as compared to last week in Broadcast Audience Research Council (BARC) data for week 23 of 2018 in the Hindi GEC (U+R) market. While Sony Pal and Rishtey exchanged their second and third positions in the rural market, Colors secured first position by overtaking Zee TV in the urban segment.

Hindi GEC (U+R)

Zee Anmol maintained its top spot with 803634 impressions (000s) sum. Sony Pal moved up from fourth to second with 651390 impressions (000s) sum, while Zee TV retained its third position with 599049 impressions (000s) sum.

Star Bharat, Colors and Star Utsav were placed fourth, fifth and sixth with 555751 impressions (000s) sum, 547437 impressions (000s) sum and 520461 impressions (000s) sum respectively.

Rishtey slipped to the seventh from second this week with 506821 impressions (000s) sum, with Star Plus in eighth position with 458688 impressions (000s) sum.

Sony Sab and Sony Entertainment Television retained their ninth and tenth positions with with 385499 impressions (000s) sum, 344248 impressions (000s) sum respectively.

Hindi Rural GEC

Zee Anmol continued to dominate up top with 613371 impressions (000s) sum. Sony Pal and Rishtey exchanged their second and third positions with445464 impressions (000s) sum and 363250 impressions (000s) sum.

Star Utsav, Star Bharat Zee TV, Big Magic and Dangal TV retained their fourth, fifth, sixth, seventh and eighth positions respectively with 362717impressions (000s) sum, 288306 impressions (000s) sum, 236887 impressions (000s) sum, 200328 impressions (000s) sum and 199370 impressions (000s) sum.

Colors andf Star Plus swapped their ninth and tenth positions with 164420 impressions (000s) sum and 137157 impressions (000s) sum respectively.

Hindi Urban GEC

In urban GEC, Colors secured first position this week edging out Zee TV with 383017 impressions (000s) sum. Zee TV stood at the second position with 362163 impressions (000s) sum.

Star Plus and Sony Sab were at third and fourth places with 321530 impressions (000s) sum and 287745 impressions (000s) sum respectively.

Star Bharat and Sony Entertainment Television retained their fifth and sixth positions with 267446 impressions (000s) sum and 260522 impressions (000s) sum respectively.

Sony Pal, Zee Anmol, Star Utsav and Rishtey were at seventh, eighth, ninth and tenth positions with 205926 impressions (000s), 190263 impressions (000s), 157744 impressions (000s) and 143572 impressions (000s)  respectively.

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