Chrome week 51: English Entertainment gains 3.3%, Hindi GECs drop by 0.0%

MUMBAI: In week 51, the English Entertainment genre benefitted the most while the Hindi general entertainment channels (GECs) genre dropped by 0.0 per cent, according to Chrome opportunity to see (OTS).

The English Entertainment segment in six metros increased by 3.3 per cent OTS with Zee Café leading the chart with 50 per cent OTS. 

Next in the list was English Movies genre, which recorded 2.7 per cent rise in the six metros with Movies Now as the top gainer in the section with 50.7 per cent OTS. 

The Religious genre in Hindi Speaking Market (HSM) saw a growth of one per cent OTS with Aastha channel leading the genre with 94.2 per cent OTS. 

Last but not the least, the Hindi News genre in HSM went up by one per cent with India TV topping the chart with 94.4 per cent OTS.

Kids, Business News, Hindi Movies and Hindi GECs genres were among the losers in week 51. The Kids section dropped by 0.2 per cent with Nickelodeon leading the chart with 76.3 per cent OTS.

The Business News genre saw a fall of 0.1 per cent OTS with CNBC Awaaz leading the segment with 75.7 per cent OTS. 

The Hindi Movies and Hindi GEC genres in HSM dropped by 0.1 and 0.0 per cent OTS respectively. Max and DD National led the chart with 91.3 per cent and 95.5 per cent OTS respectively.

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