Chrome week 50: English entertainment witnesses rise of 4.6%

MUMBAI: The English entertainment channels genre emerged as the gainer in Chrome’s opportunity to see (OTS) analysis in the six metros. The segment registered an increase of 4.6 per cent and saw Comedy Central as the leader with 49.5 per cent OTS in week 50.


Next up, the infotainment genre with 1.9 per cent gain in the same market took the second spot in the list of top gainers. History TV18 led the tally with 80 per cent OTS.


The religious channel genre in Hindi Speaking Market (HSM) too noted a growth of 1.6 per cent. Aastha emerged as the chart topper with 94.6 per cent OTS.


Last but not the least, the English movies segment observed a 1.1 per cent rise with Movies Now in the number one slot with 54.8 per cent OTS.


Meanwhile, witnessing a drop of 1.4 per cent, the English News genre in the six metros topped the loser category with Loksabha TV scoring 92.7 per cent OTS.


With a drop of 0.8 per cent, the sports genre across all India booked the second spot. DD Sports emerged as the most affected channel with 74.9 per cent OTS.


The Hindi Movies category in HSM too observed a decline of 0.6 per cent. Sony Max topped the list with 91.7 per cent OTS.


Business News channels genre saw a drop of 0.6 per cent in the six metros. CNBC Awaaz grabbed the top position with 76.1 per cent OTS.

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