Television

Chrome week 49: Hindi News & Sports genres top the charts

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MUMBAI: The Hindi News and Sports genres were the only two gainers in Chrome’s opportunity to see (OTS) analysis on an All India basis in week 49.

 

The Hindi News genre witnessed the hike of 0.1 per cent and India TV bagged the first spot in the genre with 94.1 per cent OTS.

 

The Sports segment emerged as the second gainer in the list and gained 0.1 per cent with DD sports topping the chart with 74 per cent OTS.

 

English Movies, English Entertainment, Hindi Movies and Infotainment genres were among the losers of week 49.

 

English Movies in six metros dropped by three per cent. Movies Now was the most affected channel in the genre with 56 per cent OTS followed by English Entertainment with a downfall of 1.7 per cent and Comedy Central led the tally in the space with 48.6 OTS.

 

The Hindi Movies genre across Hindi Speaking Market (HSM) saw a drop of 0.7 per cent with Max on the top with 92.6 per cent OTS.

 

Infotainment on All India basis dropped by 0.6 per cent and History TV18 emerged as the number one channel in the section with 79.3 per cent OTS.

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