Chrome week 48: English Entertainment genre witness 3.5% growth

MUMBAI: The English entertainment genre has emerged as the top gainer in six metros with the growth of 3.5 per cent, making Zee Café the number one channel with 51.8 per cent Opportunity To See (OTS) according to week 48 of Chrome Data Analytics & Media.


Second on the list is the English Movies genre with a growth of 1.5 per cent in the six metros. Movies Now bagged the pole position with 55.9 per cent OTS.


Infotainment on all India basis bagged the third spot in the pack with 0.6 per cent growth. History TV 18 garnered the first place in the genre with 79.8 per cent OTS.


Music genre in the Hindi Speaking Market (HSM) stood at number four with 0.5 per cent growth, wherein 9XM led the chart with 85.2 per cent OTS.


Hindi Movies, English News, Business News and Sports are among the top losers of week 48.


Hindi Movies in HSM witnessed a drop of 0.6 per cent and Max with 92.7 per cent OTS becomes the most affected channel in the genre.


English News on second number saw a downfall of 0.5 per cent in six metros. Lok Sabha TV led the genre with 92.7 per cent OTS.


Business News in six metros dropped by 0.5 per cent and CNBC Awaaz stood at number one in the section with 76.6 per cent OTS.


Sports section witnessed the drop in ratings by 0.2 per cent and DD Sports was the most affected channel in the segment with 74.3 per cent OTS. 

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