Chrome week 30: Business News channels top the chart

MUMBAI: The Business News channels genre emerged as the gainer in Chrome’s opportunity to see (OTS) analysis for the eight metros. The sector registered an increase of 2.6 per cent and saw CNBC Awaaz as the leader with 79.6 per cent OTS in week 30.


Next up, English movies channels with 1.6 per cent gain in the same market took the second spot in the list of top gainers. Movies Now led the tally with 63.8 per cent OTS.


Hindi News sector in Hindi Speaking Market (HSM) too noted a growth of 1.2 per cent. ABP News emerged as the chart topper with 94.5 per cent OTS.


Last but not the least, Music channels in identical market observed a 0.5 per cent rise with 9XM at the number one slot with 88.5 per cent OTS.


Meanwhile, witnessing a drop of 4.6 per cent, English Entertainment in the eight metros topped the loser category with Comedy Central scoring 49.7 per cent OTS. With a drop of 1.3 per cent, Infotainment channels genre across all India booked the second spot. NGC emerged as the most affected channel with 80.4 per cent OTS.


The Kids channels category in all India market too observed a decline of one per cent. Cartoon Network topped the list with 78.5 per cent OTS. Lastly, the Sports genre noted 0.7 per cent drop in the same market. DD Sports grabbed the top position with 72.8 per cent OTS.

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