Television

Chrome week 3: Sports genre tops chart with 3.7% OTS

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MUMBAI: The sports channels’ genre emerged as the gainer in Chrome’s opportunity to see (OTS) analysis across India by registering an increase of 3.7 per cent. DD Sports was the leader with 75.8 per cent OTS in week 3.

Next up, the kids genre with 3.7 per cent gain in the same market took the second spot in the list of top gainers. Nickelodeon led the tally with 72 per cent OTS.

The religious channels’ genre in Hindi Speaking Market (HSM) too noted a growth of 3.3 per cent with Aastha emerging as the chart topper with 91.1 per cent OTS.

Last but not the least, music channels in an identical market observed a 2.8 per cent rise with 9XM in the number one slot with 81.8 per cent OTS.

Meanwhile, witnessing a drop of 0.5 per cent, the English News channels’ genre in the six metros topped the loser category with Lok Sabha TV scoring 91.4 per cent OTS.

On the other hand, with a drop of 0.1 per cent, the English movies genre in six metros was in the second spot with Movies Now emerging as the most affected channel with 57.9 per cent OTS.

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