Chrome week 29: English News tops the chart

MUMBAI: English News emerged as the gainer in Chrome’s opportunity to see (OTS) analysis for eight metros. The sector registered a two per cent increase and saw Times Now as the leader with 71.2 per cent OTS in week 29.


Next up, Religious channels with 1.1 per cent gain in the Hindi speaking markets (HSM) took the second spot in the list of top gainers. Aastha channel was the chart leader with 96.8 per cent OTS.


Sports across all India category too noted 1.1 per cent growth. DD Sports emerged as the chart topper with 73.9 per cent OTS.


Last but not the least, English Entertainment in the eight metros observed a 0.8 per cent rise with Comedy Central at number one slot with 51.0 per cent OTS.


Meanwhile, with 0.7 per cent drop, Business News in the eight metros topped the loser category with CNBC Awaaz scoring 78.7 per cent OTS. With 0.6 per cent drop, Kids channels across all India booked the second spot. Cartoon Network emerged as the most affected channel with 78.2 per cent OTS.


Music category across HSM markets too observed 0.3 per cent decline. MTV topped the list with 87.0 per cent OTS. Lastly, Hindi News genre noted 0.2 per cent drop in the HSM markets. ABP News grabbed the top position with 94.0 per cent OTS.


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