Chrome week 21: English News genre sees max growth, Times Now leads

MUMBAI: Week 21 of opportunity to see (OTS) data collated by Chrome Data, Analytics and Media observed the English News genre leading the crowd with growth of 1.1 per cent. Times Now led the chart with 75.7 per cent OTS.


Second to top the list was the Kids genre across All India with 0.1 per cent growth. Cartoon Network continued to hold on to its numero uno position with 79.5 per cent OTS.


On the losers front, English Entertainment genre in the eight metros stood at the number one position and dropped by five per cent with Comedy Central securing the first position with 48.4 per cent OTS.


English Movies genre in the eight metros dropped by 2.1 per cent with Movies Now as the most affected with 61.1 per cent OTS. It was followed by Religious category in the Hindi speaking markets (HSM), which witnessed a drop of 1.4 per cent with Aastha the most affected as it noted 90.6 per cent OTS.


Last but not the least, Hindi Movies genre in the HSM markets dropped by 1.2 per cent with Max leading the chart with 95.1 per cent OTS.

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