Chrome Week 19: English News channels genre emerge as top gainer

MUMBAI: English News channels genre appeared on top in Chrome’s opportunity to see (OTS) analysis for the eight metros. This space marked an increase of 1.8 per cent and saw Lok Sabha TV as the leader with 93.7 per cent OTS in week 19.

 The former was followed by Infotainment with 1.3 per cent gain across all India. History TV 18 topped with 84.6 per cent OTS. Hindi Movies in Hindi Speaking Market (HSM) took the third spot in the list of top gainers with 0.7 per cent increase in OTS. Max led the tally with 91.9 per cent OTS.

Music genre in HSM also noted a growth of 0.6 per cent. 9X M emerged as the chart topper with 89.1 per cent OTS.

 English Entertainment witnessed a drop of 2.2 per cent in the eight metros; it topped the loser category with Zee Café scoring 47.7 per cent OTS. With a drop of 1.8 per cent, Business News channels genre in six metros booked the second spot. CNBC Awaz emerged as the most affected channel with 80.4 per cent OTS.

The English Movies category in six metros also observed a decline of 1.7 per cent. Movies Now topped the list with 53.0 per cent OTS. The last spot was taken by the Youth genre with a drop of 1.1 percent in Hindi Speaking Market. Channel V grabbed the top position with 88.2 per cent OTS.

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