Chrome DM launches Bangladesh operations; to track overseas viewership

MUMBAI: Chrome Data Analytics & Media has launched Chrome Bangladesh Track, an exhaustive viewership and channel availability audit. With this, Chrome Data has become the first Indian distribution and audit firm to take an initiative towards tracking viewership and channel availability overseas.

The Chrome Bangladesh Track report will contain vital indicators, specifically designed to provide channels with a holistic view of their performance, namely; performance index, distribution details, distribution summary, neighborhood analysis, OTS summary and weekly highlights enabling broadcasters to obtain data about the visibility of their channels.

This strategic tool will cover 28 major cities of Bangladesh enabling broadcasters to view their own distribution status, as well as that of their competitive sets, across all key markets, at a head-end level. As a result, complete transparency in the system can be witnessed, allowing broadcasters to take immediate corrective distribution measures.

Chrome Data Analytics & Media founder & CEO Pankaj Krishna said, “Preparations for commencement of Chrome Bangladesh Track have been in full swing since January, 2015. The team has worked relentlessly over the last eight months, to tap a new territory, which now takes Chrome DM to an international level, in line with our mission statement - to become the most respected media audit and intelligence company in India and globally, creating a substantial stakeholder value, through continuous improvement driven by the integrity, teamwork and innovative approach of its’ people.”

Bangladesh is the world’s eighth most populous country with over 160 million people and is among the most densely populated countries. Making effective use of its concrete infrastructure of 150+ field staff, 50+ managerial staff and 125+ tele-callers speaking 22+ Indian languages, at par with their proprietary tools, Chrome DM will map 4.5 million households, on a monthly basis, in Bangladesh.

Out of 182 channels available in Bangladesh, the majority (66 per cent) is made up of Indian channels:

Genre-wise channel list:

Also highlighted in the first top lines of Chrome Bangladesh Track, broadcaster’s can obtain data about the visibility of their channels. Currently, the channels that are most available in Bangladesh’s prime band are ATN Bangla, BTV, BTV World, NTV and Channel I. With regards to Indian origin channels, the most available channels in the prime band are Star Plus, Star Jalsha, Zee Bangla, Max and Sony.

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