Chrome Data: Week 51 sees a marginal gain

MUMBAI: The week 51 of opportunity to see (OTS) collated by Chrome Data Analytics & Media saw English Entertainment channels in the eight metros rise by 1.7 per cent. Comedy Central toppled AXN to lead the genre with 63.8 per cent OTS.

In the Hindi speaking market (HSM), Music channels with 1.1 per cent and Religious channels with 0.6 per cent saw an upward trend. MTV with 90.3 per cent OTS and Aastha with 97.2 per cent OTS ruled their respective genres.

Business News in the eight metros too saw a marginal growth of 0.4 per cent. CNBC Awaaz with 81.7 per cent OTS gained the most in the genre.

As for top losers, all across India Infotainment channel dropped by 1.6 per cent. Discovery continued with reign in the genre with 85 per cent OTS. Both, Hindi GECs in the HSM and English News in the eight metros saw 0.7 per cent drop. DD National with 96.9 per cent OTS and Times Now with 80.7 per cent OTS gained the most in their respective genres.

Sports channels across India too fell by 0.3 per cent. DD Sports ruled the game with 73.3 per cent OTS.

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