Television

Chrome Data: The slowdown continues in week 47

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MUMBAI: The week 47 of opportunity to see (OTS) collated by Chrome Data Analytics and Media didn’t see much gain.



Business News in the eight metros saw the maximum jump of 0.9 per cent. Zee Business with 82.3 per cent OTS topped the genre.



Religious channels came in second with 0.5 per cent in the Hindi speaking market (HSM). Aastha continued its rein in the genre with 97 per cent OTS.



Music and Hindi News channels in the HSM saw a 0.1 per cent growth. MTV with 91.2 per cent OTS and ABP News with 95.9 per cent OTS topped their respective genres.



On the other hand, English Entertainment channels in the eight metros fell by 8.4 per cent. AXN with 67.5 per cent OTS continued to rule the chart.



Across India, Infotainment and Sports channels dropped by 3.4 per cent and 2.3 per cent, respectively. Discovery with 86.2 per cent OTS and DD Sports with 72.7 per cent OTS topped their respective genres.



English Movies in the eight metros saw a drop of 2 per cent with Movies Now gaining the most in the category with 73 per cent OTS.

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