Chrome Data: Sports channels witness maximum growth

Chrome Data: Sports channels witness maximum growth

MUMBAI: Sports channels across India saw the highest jump of 1.7 per cent when it comes to opportunity to see (OTS) collated by Chrome Data Analytics & Media.

 

DD Sports with 74.4 per cent OTS led the charge in the category.

 

English Entertainment channels in the eight metros and Infotainment channels across India witnessed 0.5 per cent jump. In their respective categories, Comedy Central with 60 per cent OTS and Discovery with 84.9 per cent OTS topped the charts.

 

In the Hindi speaking marketing (HSM), Hindi Movie channels saw a 0.4 per cent hike. Zee Cinema with 95.3 per cent OTS gained the most in the genre.

 

As for the losers, Hindi GECs in the HSM and English News in the eight metros saw a marginal drop of 0.4 per cent.

 

Star Plus with 97 per cent OTS and Times Now with 79.8 per cent OTS reigned their respective genres.