Chrome Data: Religious channel genre see growth in OTS

MUMBAI: Week 14 of opportunity to see (OTS) collated by Chrome Data Analytics & Media, saw a spike in the religious channel genre in the Hindi Speaking Markets (HSM). With 1.3 per cent growth, the genre was led by Aastha channel with 96.7 per cent OTS.

This was followed by Hindi News genre, which grew by 0.7 per cent in HSM. ABP News topped the category with 94.9 per cent OTS.

Music in HSM too saw a hike with 0.3 per cent with MTV leading the chart with 90.2 per cent OTS.

Last but not the least, the Hindi Movies genre too garnered growth with 0.2 per cent. Max led the chart with 94.5 per cent OTS.

Talking about the losers this week, English Entertainment channels in the eight metros dropped by 9.1 per cent with AXN affecting the most with 52.3 per cent OTS. English Movie channels witnessed a drop of 8.8 per cent with Movies Now topping the space with 63.3 per cent OTS.

Next in the list was English News channels that saw a dip of 7.2 per cent in the eight metros. Times Now led the space with 72.9 per cent OTS.

Lastly, Business News channels observed a dip of 5.8 per cent with CNBC Awaaz topping the chart with 77.5 per cent OTS.

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