Chrome data: Only religious channels gain in week 10

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By indiantelevision.com Team Posted on : 10 Mar 2014 07:08 pm

MUMBAI:  The opportunity to see (OTS) data for channels collated by Chrome Data Analytics & Media for the week 10 is out.
 
The week only had one topper. The Religious genre in the Hindi speaking market (HSM) gained 2 per cent with Aastha channel gaining the most in the genre with 97 per cent OTS.
 
As for the bottom four, English movie channels in the eight metros saw a drop of 1.6 per cent. Movies Now garnered 75.1 per cent OTS.
 
The category was followed by English entertainment channels which saw a dip of 1.4 per cent with Star World displacing AXN to be at the top in the genre. The channel garnered 69.5 per cent OTS.
 
Infotainment genre across India dropped 0.9 per cent with National Geographic channel gaining the most with 88.4 per cent OTS.
 
At the bottom stood, Business news channels in the eight metros. CNBZ Awaaz continued to be the topper in the genre with 79.9 per cent OTS.

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