Chrome Data: No major change in week 15

MUMBAI: Unlike last week, week 15 didn’t see much of an increase or drop in the opportunity to see (OTS) data collated by Chrome Data Analytics & Media.


The maximum gain was of mere 1.1 per cent for Business news channels in the eight metros. Zee Business gained the most with 78.3 per cent OTS.


Music genre in the Hindi speaking market (HSM) jumped 0.8 per cent with Sony Mix continuing its grip on the top with 88 per cent OTS.


It was closely followed by the English entertainment channels in the eight metros with 0.6 per cent gain. AXN continued its ruling the roster with 70.7 per cent OTS. Hindi News channels in the HSM came in last in the top gainers list with just 0.3 per cent gain. ABP News gained 94.2 per cent OTS.


As for the bottom three, Infotainment channels saw a drop of 0.7 per cent. Discovery channels saw 85.9 per cent OTS. English news and English movie channels in the eight metros fell 0.2 per cent and 0.1 per cent, respectively.


In their respective categories, Times Now and Pix continued to remain on top with 88.3 per cent and 77 per cent OTS.


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