Chrome Data: Music reigns supreme in week 22

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By indiantelevision.com Team Posted on : 02 Jun 2014 08:13 pm

MUMBAI: The highest gainer in the week 22 of opportunity to see (OTS) collated by Chrome Data Analytics and Media was the Music genre.
 
In the Hindi speaking market (HSM), the genre witnessed a jump of 1.8 per cent with Sony Mix topping the charts with 88.8 per cent.
 
With a huge margin between the two, the genre which came in second was Kids across the country with 0.5 per cent increase. Cartoon Network continued its reign on the top with 84.6 per cent OTS.
 
English movie channels in the eight metros and Hindi movie channels in the HSM saw a jump of 0.2 per cent.
 
Movies Now toppled Pix to gain the most with 76.2 per cent OTS in the English movie category while Star Gold continued its run on the top with 95.8 per cent OTS.
 
As for the genres which moved southward, English Entertainment in the eight metros dropped by 1.8 per cent with AXN ruling the roost with 72.4 per cent OTS.
 
English news in the eight metros too fell by 1 per cent; however, Times Now reigned supreme with 87.6 per cent OTS.
 
Sports channels across the country dropped by 0.6 per cent, followed by Hindi News channels in the HSM which dropped 0.4 per cent.
 
Ten Sports with 76.4 per cent OTS and ABP News with 94.2 per cent topped their respective genres.

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