Chrome Data: Marginal gain in week 49

MUMBAI: Continuing with its downward trend, the week 49 of opportunity to see (OTS) collated by Chrome Media Analytics and Media didn’t see much gain.

With 0.8 per cent growth, Infotainment channels across India led the pack of gainers for the week. Discovery with 85.5 per cent OTS continued its reign in the genre.

It was followed by Music in the Hindi speaking markets (HSM) with 0.7 per cent jump, Kids across India with 0.6 per cent and Hindi Movies in HSM with 0.5 per cent hike. In their respective genres, the channels which topped were MTV with 89.8 per cent OTS, Cartoon Network with 83.6 per cent OTS and Max with 95.9 per cent OTS.

As for the losers, Business News in the eight metros saw a fall of 1.7 per cent. CNBC Awaaz with 82 per cent OTS gained the most in the genre.

Sports across India too fell by 1.1 per cent with DD Sports topping the category with 73.2 per cent OTS.

In the eight metros, English Entertainment and English Movies saw a drop of 1 per cent and 0.7 per cent, respectively. AXN with 63.9 per cent OTS and Movies Now with 68.3 per cent OTS gained the maximum in their respective genres.

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