Chrome Data: HSM sees the most gain in week 39

Chrome Data: HSM sees the most gain in week 39

MUMBAI: Religious channels in the Hindi speaking market (HSM) gained the most opportunity to see (OTS) collated by Chrome Data Analytics and Media for the week 39.

 

The genre grew by 1.1 per cent wherein Aastha channel continued its reign with 97.3 per cent OTS.

 

English News channels with 0.8 per cent hike came in second. In the genre, Times Now once again remained on top with 85.7 per cent OTS.

 

Hindi News channels with 0.6 per cent and Music channels with 0.5 per cent gained in the HSM as well. ABP News with 95.6 per cent OTS and Mix with 88.8 per cent OTS topped their respective genres.

 

English Movie channels in the eight metros saw a minor fall of 0.5 per cent. Pix with 72.6 per cent gained in the most in the category.

 

Infotainment channels across India and English Entertainment in the eight metros saw negligible fall of 0.2 per cent and 0.1 per cent, respectively.

 

 National Geographic channel with 87.2 per cent OTS and Star World with 67.4 per cent OTS topped their respective categories.