Television

Chrome Data: Hindi GECs, the lone gainer in week 33

MUMBAI: Following the previous week’s trend, week 33 of Chrome Data Analytics and Media too saw only one gainer when it comes to opportunity to see (OTS).

 

Hindi GECs across HSM markets jumped 0.7 per cent. Star Plus in the category garnered 97.4 per cent OTS.

 

The eight metros saw a huge fall when it came to English Movies and English Entertainment. English movies genre fell 2.8 per cent closely followed by English Entertainment with 1.8 per cent. AXN with 66.4 per cent OTS and Movies Now with 73.6 per cent OTS topped their respective genres.

 

Infotainment across India fell by 1.2 per cent. National Geographic channel with 86.1 per cent OTS topped the genre.

 

Hindi News across HSM markets fell by 1.0 per cent with ABP News as the reigning channel in the genre with 95.5 per cent.

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