Chrome Data: English News gains the most in week 52

MUMBAI: The English News in the eight metros gained the most when it comes to opportunity to see (OTS) collated by Chrome Data Analytics & Media for the week 52.

The channels in the category jumped by 1.5 per cent with Times Now continuing its supremacy in the genre with 80.8 per cent OTS.

Hindi News and Hindi GECs saw a 0.6 per cent and 0.2 per cent rise, respectively, in the Hindi speaking market (HSM). ABP News with 95.8 per cent OTS and Star Plus with 97 per cent OTS ruled their respective genres.

Across India, Infotainment channels too saw a rise of 0.2 per cent. Discovery reigned the genre with 85.2 per cent OTS.

As for top losers, English Entertainment channels in the eight metros saw the steepest fall with 4.3 per cent OTS. Comedy Central with 61.4 per cent OTS toppled AXN in the genre.

English Movies too fell by 0.9 per cent in the eight metros. Movies Now topped the charts with 68.2 per cent OTS.

In the HSM, Religious channels and Music channels fell by 0.6 per cent and 0.5 per cent, respectively. Aastha with 95.8 per cent OTS and MTV with 90.2 per cent OTS gained in their respective genres.

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