Television

Chrome Data: English News gains most in week 40

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MUMBAI: English news in the eight metros gained the most opportunity to see (OTS) collated by Chrome Data Analytics and Media for the week 40.

The genre grew by 1.5 per cent wherein Times Now continued its reign with 85.0 per cent OTS. Hindi movies and Music in the Hindi speaking market (HSM) shared the second position with 0.3 per cent. In the Hindi movies genre, Max was at number one position with 97.1 per cent OTS, whereas in the Music genre, 9XM remained on top with 88.1 per cent OTS.

English Entertainment in the eight metros witnessed a significant drop of 10.3 per cent. AXN with 67.8 per cent OTS gained in the most in the category. English movies in the eight metros came in second and saw a drop of 4.1 per cent. Pix lead the chart with 74.6 per cent OTS.

Infotainment channels across India saw a fall of 2.7 per cent. Discovery topped in the category with 86.5 per cent OTS. 

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