Chrome Data: English News channels gain in week 13

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By indiantelevision.com Team Posted on : 31 Mar 2014 06:38 pm

MUMBAI: The week 13’s opportunity to see (OTS) data collated by Chrome Data Analytics and Media is out.
 
As per the data collected, English News channels in the eight metros saw a jump of 2.2 per cent with Times Now topping the genre with 87.4 per cent OTS.
 
English movie genre ranked second in the eight metros with 1.3 per cent gain. Pix gained the maximum with 76.8 per cent OTS. The genre was followed by the kids channels across India with 1 per cent rise. Cartoon Network continued to rule the roost with 83.8 per cent OTS.
 
English entertainment channels in the eight metros saw a minor jump of 0.6 per cent with AXN gaining the maximum with 70.7 per cent OTS.
 
As for the bottom four, the genre which saw the highest drop amongst others was Business news in the eight metros. The genre dropped 2.1 per cent; however, Zee Business was the highest gainer in the genre with 85.6 per cent OTS.
 
Next was Hindi News in the Hindi Speaking Market (HSM) with a 0.7 per cent drop. ABP News got 92.9 per cent OTS in the genre.
 
Sports genre across India saw a very minor drop of 0.1 per cent. Star Sports 1 continued to rule the genre with 74.5 per cent.

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