Chrome Data: English entertainment channels gain big in week 42

MUMBAI: The week 42 of opportunity to see (OTS) report collated by Chrome Data Analytics and Media has seen a complete shift from its previous week. The top gainer this week is the English entertainment genre in the eight metros, followed by English news and Business news.

While the English entertainment genre recorded a jump of 2.3 per cent in its OTS, English news and Business news saw a slight jump of 1.3 per cent and 0.9 per cent in the eight metros respectively.

In the English entertainment space, AXN ruled the roost with 68 per cent OTS, closely followed by Comedy Central which recorded 63.7 per cent OTS. Amongst the business news channels, CNBC Awaaz gained the maximum with 78.7 per cent OTS, followed by Zee Business which saw 73.4 per cent OTS.

In the Hindi GEC space in HSM, Star Plus recorded the highest OTS of 98 per cent, followed by Sab with 97.7 per cent.

Music channels in the HSM with 1 per cent OTS and Hindi news channels with 0.6 per cent OTS saw a negative turn this week.  9XM with 88.6 per cent OTS and ABP News with 94.8 per cent OTS topped in their respective genres.  



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