Television

Chrome Data: English Entertainment channel genre sees growth in OTS

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MUMBAI: Week 15 of opportunity to see (OTS) collated by Chrome Data Analytics & Media, observed a spike in English Entertainment channels genre in the eight metros. With 1.1 per cent growth, the genre was topped by Comedy Central with 52.5 per cent OTS.

This was followed by the Business News channels genre in the eight metros with 0.9 per cent growth and CNBC Awaaz led the category with 76.9 per cent OTS. Infotainment genre too witnessed a hike in all India with Discovery at number one spot with 82.1 per cent OTS.

English News channels genre in the eight metros saw a growth of 0.4 per cent. Times Now topped the space with 73.7 per cent OTS.

Talking about the losers this week, English Movies in the eight genre dropped by 1.4 per cent with Romedy Now being affected the most with 62.4 per cent OTS. 

Hindi News in the Hindi Speaking Markets (HSM) observed a drop of 0.8 per cent. ABP News topped the category with 94.8 per cent OTS.

Next in the list was Sports in all India, which saw a dip of 0.6 per cent. Last but not the least, Hindi general entertainment channels (GECs) in the HSM markets dropped by 0.2 per cent. Star Plus was affected the most with 96.9 per cent OTS.

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