Chrome Data: Eight metros see a jump in week 18

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By indiantelevision.com Team Posted on : 05 May 2014 05:51 pm

MUMBAI: As per the opportunity to see (OTS) collated by Chrome Data Analytics & Media, week 18 saw English movie channels in the eight metros as the biggest gainer.
 
The genre jumped 1.6 per cent with Sony Pix continuing to rule the roost with 76.1 per cent OTS.
 
English News channels in the eight metros gained 1.4 per cent. Times Now with 85.6 per cent OTS reigned supreme in the genre.
 
Similarly, Zee Business with 80.3 per cent OTS was on top in the business news category which jumped 1.0 per cent in the eight metros.
 
English entertainment in the eight metros gained 0.8 per cent. AXN again topped the genre with 72.7 per cent OTS.
 
The only genre which saw a drop in the week was the religious channels in the Hindi speaking market (HSM) which witnessed a minor drop of 0.2 per cent. However, Aastha channel continued its run on the top with 97.9 per cent OTS.

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