Chrome Data: Business News gains most in week 38

Chrome Data: Business News gains most in week 38

MUMBAI: In week 38 of opportunity to see (OTS) collated by Chrome Data Analytics and Media, Business News channels in the eight metros saw the highest jump.

 

The genre grew by 1.1 per cent with CNBC Awaaz ranking on top with 78.9 per cent OTS. Infotainment channels across India closely followed with 1 per cent jump. National Geographic Channel with 86.8 per cent OTS gained the most in the genre.

 

English Movie channels in the eight metros in 0.6 per cent and Music channels in the Hindi Speaking Markets (HSM) gained 0.6 per cent and 0.4 per cent, respectively. Pix with 74.5 per cent OTS and Mix with 88.5 per cent OTS topped their respective genres.

 

As for the downward turn, sports channels across the country fell by 0.4 per cent. However, Ten Sports with 73.3 per cent scored the most in the category.

 

Religious channels in the HSM and English news in the eight metros dropped by 0.3 per cent, each. Aastha with 96.9 per cent OTS and Times Now with 85.7 per cent OTS continued their reign in their respective genres.

 

Hindi GECs in the HSM too saw a drop of 0.2 per cent with Star Plus topping the chart with 97.1 per cent OTS.