BARC week 5: Aaj Tak and Republic TV lead in respective genres

BARC week 5: Aaj Tak and Republic TV lead in respective genres

BARC

MUMBAI: Republic TV continues its leading streak in the fifth week of the year as it has been doing from the time of launch in week 19 in 2017 of BARC All India ratings. India News enters the top five chart in week 5 of 2018 in Hindi news rural market. Aaj Tak tops the chart in Hindi news urban market.

English News

The English news genre has seen a drastic fall in the viewership across all the channels except NDTV 24X7 which saw a slight increase. Republic TV still retained its numero uno position with 757 impressions (000s) sum compared to 901 impressions (000s) sum last week. Times Now is at the second spot with 636 impressions (000s) sum followed by India Today Television with 357 impressions (000s) sum last week to 243 impressions (000s) sum in week 4 of 2018. CNN News18 is in fourth position with 195 impressions (000s) sum compared to 222 impressions (000s) sum last week. NDTV 24X7 witnessed a slight hike in ratings at fifth place with 180 impressions (000s) sum.

English Business News

In the budget week, the English news channels saw a get spike in the ratings. CNBC TV18 is at the top slot witnessing an increase more than 110 per cent with 1424 impressions (000s) sum compared to 654 impressions (000s) sum last week, followed by ET Now with 608 impressions (000s) sum. BTVi and CNBC TV18 Prime HD are at third and fourth positions respectively with 110 impressions (000s) sum and 35 impressions (000s) sum.

Hindi News (U+R)

Aaj Tak leads the genre with 124533 impressions (000s) sum followed by Zee News with 99801 impressions (000s) sum. ABP News and India TV are at third and fourth spots respectively after exchanging their positions with 91510 and 89370 impressions (000s) sum respectively. News18 India is at fifth position with 84965 impressions (000s) sum.

Hindi News Rural

Aaj Tak tops the rural chart as well with 56473 impressions (000s) sum. Zee News and ABP News are at second and third positions with 45427 and 40105 impressions (000s) sum respectively followed by News Nation at fourth position with 36258 impressions (000s) sum. India News made an entry to the top five chart at the fifth position with 34396impressions (000s) sum. News18 India which was in the fifth position is not present in the week 5 data.

Hindi News Urban

Aaj tak retains its top slot with 68060 impressions (000s) sum. India TV and Zee News are at second and third places after inter-changing their positions with 55858 impressions (000s) sum and 54374 impressions (000s) sum.

ABP News and News18 India are at fourth and fifth positions after inter-changing their spots with 51404 impressions (000s) sum and 50690 impressions (000s) sum.

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