BARC week 48: News space witnesses drop in viewership

MUMBAI: Times Now witnessed a further decrease in its ratings though it remained as the undisputed leader in the English News space. The players in the English News genre witnessed mixed ratings this week.

According to week 48 of Broadcast Association Research Council (BARC), players in the news eco-system observed a decline in the ratings. While CNBC TV18 continued to dominate the English Business News space, Aaj Tak remained as the number one channel in the Hindi News space both in rural and urban markets though with a decrease in its viewership. The players in the Hindi News space have also witnessed a decrease in their ratings this week.

Even the Hindi Business News saw a decrease in ratings with CNBC Awaaz ranking number one.

English News

Times Now observed a further decrease in its ratings though it continued to lead with 847 Impressions (000s) as compared to 1021 Impressions (000s) in week 47. NDTV 24x7 grabbed the second slot with 407 Impressions (000s) while CNN News18 took the third position with 348 Impressions. India Today Television with 259 Impressions (000s) and News X with 123 Impressions (000s) took the fourth and fifth position, respectively.

English Business News

CNBC TV18 continued at the number one position with a decrease in ratings from 396 Impressions (000s) in week 47 to 264 Impressions (000s) this week. ET Now was at the second spot with 188 Impressions (000s). NDTV Profit and NDTV Prime continued to be at the third position with 83 Impressions (000s). BTVi was on the fourth spot with 14 Impressions (000s). CNBC TV 18 Prime HD sustained at the fifth place with 2 Impressions (000s).

Hindi News

Aaj Tak observed a decrease in the ratings and stood at the first spot with 183225 Impressions (000s) as to 207170 Impressions (000s) in last week followed by ABP News at the second position with 151865 Impressions (000s). India TV took the third position with 149448 Impressions (000s) followed by Zee News at the fourth position with 146438 Impressions (000s). News 24 took the fifth position with 103477 Impressions (000s).

Hindi News Rural

Aaj Tak with a decrease in the ratings dominated the rural market with 81336 Impressions (000s). India TV with 69653 Impressions (000s) took the second berth. ABP News grabbed the third position with 69382 Impressions (000s). News 24 took the fourth place with 56969 Impressions (000s) followed by Zee News with 56544 Impressions (000s) at the fifth position.

Hindi News Urban

Aaj Tak with a decrease in the ratings continued at the number one position with 101889 Impressions (000s) as compared to 111299 Impressions (000s) in week 47. Zee News was at the second position with 89894 Impressions (000s). ABP News took the third position with 82483 Impressions (000s) followed by India TV at the fourth position with 79795 Impressions (000s). News Nation took the fifth position with 50866 Impressions (000s).

Hindi Business News

CNBC Awaaz witnessed a decrease in ratings though it continued at the number one position with 1504 Impressions (000s) as compared to 2015 Impressions (000s) in week 47. The second spot was taken by Zee Business with 1393 Impressions (000s).

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