BARC week 43: Genre leaders continue to lead

BARC week 43: Genre leaders continue to lead

BARC

MUMBAI: The English entertainment genre was dominated by Comedy Central whereas Movie Now stayed put in the top position in the English movies’ genre. FX made an entry in the list of Top 5 channels this week. 

According to the week 43 ratings data of Broadcast Audience Research Data (BARC) India, Discovery channel continued to rule the infotainment space. Living Foodz stood at the number one position in the lifestyle genre.
English Entertainment
Comedy Central stood at the number one position with 325 Impressions (‘000s) followed by Zee Cafe with 240 Impressions (‘000s) in the second place. The third position was secured by AXN with 142 Impressions (‘000s) while FX held the fourth position with 100 Impressions (‘000s). Colors Infinity SD took the fifth spot with 86 Impressions (‘000s).

English Movies

Movies Now continued to stay in the first place with 3468 Impressions (‘000s) followed by Sony Pix with 3336 Impressions (‘000s). Star Movies with 2378 Impressions (‘000s) grabbed the third position. HBO secured the fourth position with 1774 Impressions (‘000s) whereas Zee Studio with 1531 Impressions (‘000s) was at the fifth place.

Infotainment
Discovery Channel dominated the space with 4582 Impressions (‘000s) followed by History TV 18 at the second spot with 4025 Impressions (‘000s). Animal Planet with 2825 Impressions (‘000s) and National Geographic channel with 2559 Impressions (‘000s) took the third and fourth position respectively. Nat Geo Wild stood at the fifth position with 1972 Impressions (‘000s).

Lifestyle
Living Foodz grabbed the number one position with 2037 Impressions (‘000s). Food Food took the second berth with 1038 Impressions (‘000s) followed by Fox Life with 786 Impressions (‘000s). TLC with 613 Impressions (‘000s) and NDTV Good Times with 278 Impressions (‘000s) bagged the fourth and fifth position, respectively.