Television

BARC week 36: Sun TV continues to rule the roost by far across genres

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BENGALURU: Except for a blip during the IPL weeks, the Tamil regional GEC Sun TV has held firm to its apex position in the top ten channels list based on ratings as per BARC data. While Hindi GECs’ dominated the top ten channels, taking seven of the spots, two other regional channels (besides Sun TV) have edged into the list over the past few months. Regional channels grabbed the numero uno, fifth and eighth spots in the list.

Among the top ten channels in BARC week 36 of 2016 were three Star India Channels; two channels each from or associated with the Sun Network, the Essel Groups ZEEL, Network 18; and one from Sony Pictures Networks India Pvt Ltd.

And so Sun TV continued to rule the roost in BARC in week 36 with 1069531 Weekly Impressions (000s) sum, followed by Star Plus, Zee TV and Colors from the Hindi GEC space at second, third and fourth positions respectively. Star Plus had 787960 Weekly Impressions (000s) sum, while Zee TV had 612813 Weekly Impressions (000s) sum, and Colors had 603413 Weekly Impressions (000s) sum

On fifth position was another regional channel from the Sun Network - the Telugu GEC Gemini with 574960 Weekly Impressions (000s) sum. Zee Anmol and Sony Max followed at sixth and seventh spots with 488422 Weekly Impressions (000s) sum and 463425 Weekly Impressions (000s) sum. Another regional channel associated with the Network 18 stable – ETV Telugu come in at eighth place with 453836 Weekly Impressions (000s) sum. The last two spots were taken by Star India’s Star Utsav with 437286 Weekly Impressions (000s) sum and Life OK with 423635 Weekly Impressions (000s) sum at ninth and tenth place in that order.

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