BARC Week 33: Pay TV channels declines in ratings

MUMBAI: The standout of week 33 was the fall in ratings for all the major pay TV Hindi general entertainment channels, according to Broadcast Audience Research Council (BARC) all India data.

Other noteworthy changes were: Big Magic exited the Rural HSM top ten channels list and Sab TV came in at number 10.  

Urban + Rural HSM

Star Plus continued as the  undisputed leader in the general entertainment channel genre even after a fall in ratings with 668069 Impressions (000s) as against 691536 Impressions (000). Star Utsav too witnessed a fall but maintained its position at number two with 549545 Impressions (000s) followed by Zee TV at third  position with 542520 Impressions (000s) against 598686 Impressions (000s). Fourth placed Colors generated 508811 Impressions (000s) as against 586734 Impressions (000s).

Zee Anmol on the fifth spot with 479214 Impressions (000) against 490427 Impressions (000s) and number six was Life OK with 405279 Impressions (000s).

In week 33, Sony Pal stood at seventh with 401288 Impressions (000s) and SPN’s other channels Sab TV and Sony Entertainment Television grabbed eight and ninth spot with 375133 Impressions (000s) and 369158 Impressions (000s) respectively.

Rishtey bagged the tenth spot with 300669 Impressions (000s).

Rural HSM

In week 33, Star Utsav maintained its leadership position with 417767 Impressions against 4461095 Impressions (000s) in week 32, followed by Zee Anmol  at second position with 367641 Impressions (000s) and Sony Pal on the third spot with 309802 Impressions (000s). Zee TV retained its fourth position with 231427 Impressions (000s).

Rishtey replaced Star Plus on fifth place with 222953 Impressions (000s)  and Star Plus  bagged the sixth spot with 216435 Impressions (000s) followed by Colors at number seven with 151145 Impressions (000s). Life Ok stood at eight with 147949 Impressions (000s) followed by Sony Entertainment Television at ninth place with 105116  Impressions (000s) while Sab TV entered the list at tenth spot with 103480 Impressions (000s). Big Magic exited this week.

Urban HSM

Star Plus garnered the pole position even after a dip ratings with 451634 Impression (000s)against   475066 Impressions (000s) in week 33 followed by Colors at second place with 357667 Impressions (000s) and Zee TV with 311093 Impressions (000s) stood at number three.

Sab TV grabbed the fourth spot with 271653 Impressions (000s) followed by Sony Entertainment Television  at fifth with 257330 Impressions (000s) and Life Ok with 264041 Impressions (000s).

In urban HSM,  &TV maintained its number seven position with 159776 Impressions (000s) followed by Star Utsav with 131778 Impressions (000s) on eighth and Zee Anmol bagged ninth spot with 111573 Impressions (000s).  Sony Pal was at tenth with 91486 Impressions (000s).


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