BARC week 29: Travel XP HD enters Lifestyle genre; Colors Infinity SD enter, AXN HD exits

MUMBAI: While on one hand Colors Infinity SD made a comeback to the English Entertainment genre, AXN HD exited it. The genre saw mixed ratings this week. According to week 29 of BARC India rating, 6 Mega Cities : NCCS AB : 4+ Individuals, the English movies space observed changes in the pecking order dominated by Movies Now.

Players in the infotainment genre saw a decline in ratings, though Animal Planet witnessed a considerable increase in its viewership. Whereas, the lifestyle genre observed the entry of a new player- Travel XP HD.

English Entertainment

Zee Cafe secured its number one position with an increase in rating from 214 Impressions (000s) to 239 Impressions (000s) in week 29. AXN climbed up the rope and grabbed the second berth with 228 Impressions (000s) followed by Comedy Central with 185 Impressions (000s) taking the third position.  

Star World came down to 178 Impressions (000s) taking the fourth position.  Colors Infinity SD entered the top 5 list at the fifth position with 42 Impressions (000s).

English Movies

Movies Now, despite a decline in ratings, sustained the number one position with 3159 Impressions (000s) as compared to 3444 Impressions (000s) in week 28 followed by Star Movies with an increase in the ratings bagging the second position with 2874 Impressions (000s). Sony Pix came down to the third place with 1864 Impressions (000s)  followed by Zee Studio which grabbed the fourth place with 1505 Impressions (000s). HBO bagged the fifth position with 1377 Impressions (000s).


Discovery continued to lead the space with 4446 Impressions (000s), followed by National Geographic Channel on second position with 3160 Impressions (000s). Animal Planet with 2975 Impressions (000s) was on third position. History TV18 with 2849 Impressions (000s) and Nat Geo Wild with 1986 Impressions (000s) were on fourth and fifth spot respectively.


Living Foodz with 1922 Impressions (000s) and Fox Life with 671 Impressions (000s) took the first and the second spots respectively. TLC was on third position with 649 Impressions (000s). Food Food grabbed fourth position with 465 Impressions (000s) and Travel XP HD entered the top 5 list at the fifth berth with 246 Impressions (000s).

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