BARC week 29: Star Utsav emerges as the no.1 channel in Rural HSM

MUMBAI: Star Plus continued to lead the Hindi general entertainment channel (GEC) genre in Urban+ Rural Hindi speaking market (HSM)  whereas  Zee TV  maintained its position at second slot as per Broadcast Audience Research Council (BARC) India ratings for week 29. On the other hand Star Utsav  emerged as the number one channel in rural HSM, pushing down Zee Anmol, which had ruled the top spot earlier.

Urban + Rural HSM

Even after witnessing a fall in ratings, Star Plus continued to lead the Hindi general entertainment channel genre with 696376 Impressions (000s) against 720065 Impressions (000s) in last week while Zee TV maintained its second position with 636898 Impressions (000s) followed by Colors on third spot with 584678 Impressions (000s).

Star India’s free to air channel Star Utsav grabbed the fourth position with 450259 Impressions (000s) and Life OK was at the fifth slot with 437569 Impressions (000s).

Zee Anmol stood at sixth with 433515 Impressions (000s) followed by Sony Pal at number seven with 413606 Impressions (000s) and Sony Entertainment Television at number eighth with 359426 Impressions (000s). Sab TV on number nine with 358682 Impressions (000s) and Rishtey maintained its tenth spot with 289896 Impressions (000s).

Rural HSM

In week 29, Star Utsav toppled Zee Anmol and grabbed leadership position with 348824 Impressions (000s) followed by Zee Anmol  at second position with 329641 Impressions (000s) and Sony Pal on third slot with 313911 Impressions (000s). Zee TV maintained its fourth position with 280475 Impressions (000s).

Star Plus garnered  fifth spot with 218160 Impressions (000s)  while Rishtey grabbed sixth spot with 204803 Impressions (000s) followed by Colors at number seven with 169977 Impressions (000s) and Life Ok which stood at eight with 150327 Impressions (000s).

Big Magic grabbed ninth spot with 102056 while Sony Entertainment Television stood at tenth 100707 Impressions (000s).

Urban HSM

Star Plus garnered first position with 478215Impressions (000s) followed by Colors on second position with 414701 Impressions (000s) and  Zee TV with 356423Impressions (000s) stood at number three.  

Zee TV bagged third place with 356423 Impressions (000s). Life OK grabbed the fourth spot with 287242 Impressions (000s) followed by Sab TV at fifth with 266242 Impressions (000s) and Sony entertainment television with 258719 Impressions (000s).

In Urban HSM,  &TV maintained its number seven position with 114297 Impressions (000s) followed by Zee Anmol with 103873 Impressions (000s) on eighth and Star Utsavl bagged ninth spot with 101436 Impressions (000s).  Sony Pal   bagged tenth spot with 99695 Impressions (000s).

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