BARC week 27: Star Plus retains its lead position; Zee Anmol tops the rural HSM

MUMBAI: Even after seeing a drop in ratings, Star Plus continued to lead Urban + Rural genre and Urban Hindi speaking market (HSM),  whereas in Rural HSM Zee Anmol led the genre, according to Broadcast Audience Research Council (BARC) All India data of week 27. 

Urban+Rural HSM

In combined market, loss in some ratings did not affect Star Plus's lead position with 677948 Impressions (000s) against 698563 Impressions (000s) in week 26, while Colors saw a rise in ratings this week to be the second with 625834 Impressions against 618151 Impressions (000s) in week 26. It was followed by Zee TV on third slot with 584403 Impressions (000s). 

Zee Network’s free to air channel grabbed the fourth position with 473813 Impressions (000s) and Star Utsav at fifth slot with 458291 Impressions (000s). 

Sony Pal stood at sixth with 408104 Impressions (000s) followed by Life OK at number seven with 387371 Impressions (000s) and Sony Entertainment Television replaced Sab TV at number  eighth with  361369 Impressions (000s). Sab TV fell to number nine with 356611 Impressions (000s) and Rishtey maintained its tenth spot with 289479 Impressions (000s). 

Top Five Programmes

In week 27, Zee TV’s prime time show Kumkum Bhagya continued to lead the top five programmes list with 13494 Impressions (000s) followed by Zee Anmol’s Jodha Akbar with 9930 Impressions and Star Plus’ prime time show Yeh Hai Mohabbatein with 9657 Impressions (000s). On the other hand, Colors’ Comedy Nights Live entered the list and stood at number four with 8889 Impressions (000s) and Star Plus’ Yeh Rishta Kya Kehlata Hai bagged fifth slot with 8471 Impressions (000s). 

Urban HSM

Star Plus garnered first position with a rise in ratings and recorded  459294 Impressions (000s)  followed by Colors on second position with 435791 Impressions (000s) and  Zee TV with 328823 Impressions (000s) stood at number three.  

Sab TV maintained its fourth slot with 257375 Impressions (000s) followed by with Sony Entertainment Television 256479 Impressions (000s) stood at number five and Life OK stood at number sixth with 253921 Impressions (000s).

In Urban HSM,  &TV climbed up at number seven with 121712 Impressions (000s) followed by Sony Pal with 107125 Impressions (000s) on eighth and Zee Anmol bagged ninth spot with 104516 Impressions (000s).  Star Utsav  bagged tenth spot with 104101 Impressions (000s).

Top Five programmes

In Urban HSM,  Zee TV’s prime time bagged first position with 7545 Impressions (000s) followed by  Colors’ Comedy Nights Live at second slot with 7176 Impressions (000s) and Star Plus’ Yeh Hai Mohabbatein with 6518 Impressions (000s). 

Star Plus’ another show Dance + Season 2 bagged the fourth spot with 5915 Impressions (000s) and Colors’ Kasam stood at five with 5734 Impressions (000s). 

Rural HSM 

Zee Anmol continued to claim leadership position with 369297 Impressions (000’s), while Star Utsav bagged second position with 354191 Impressions (000s) followed by  Sony Pal on third slot with 300979 Impressions (000s) and Zee Tv stood at four with 255580 Impressions (000s).

Star Plus replaced Rishtey at fifth spot with 218654  Impressions (000s)  while Rishtey grabbed sixth spot with 204673 Impressions (000s) followed by Colors at number seven with 190043 Impressions (000s) and Life Ok which stood at eight with 133450 Impressions (000s).

Big Magic grabbed ninth spot with 119435 while Sony Entertainment Television stood at tenth 104890 Impressions (000s).

Top Five programmes

In week 27, Zee Anmol’s Jodha Akbar  and Bandini booked the first and second slot with 7686 Impressions (000s) and 6198  Impressions (000s) respectively. Zee TV’s Kumkum Bhagya grabbed the third spot with 5950 Impressions (000s) followed by Zee Anmol Kasam Hai Tujhe Aa Bhi Jaa and Zee TV’s Ek THa Raja Ek Thi Rani bagged fourth and fifth slot with 4191 Impressions (000s) and 3956 Impressions (000s) respectively.

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