Television

BARC, Week 24: Rebublic TV dominates, Mirror Now enters top five

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MUMBAI: Times Network’s English news channel, Mirror Now, replaced NDTV in the All India Broadcast Audience Research Council’s (BARC) week 24 rantings, as Arnab Goswami's Republic TV continued to dominate the English news market While Aaj Tak led the charts in two Hindi news markets, ABP News replaced News 18 India in top five in the rural segment.

English News

Republic TV retained its numero uno position with 901 impressions (000s) sum compared to 1009 impressions (000s) sum last week. Times Now found itself on the second spot with 747 impressions (000s) sum followed by India Today Television at the third position with 270 impressions (000s) sum compared to 313 impressions (000s) sum last week. Mirror Now entered the top five list and was at the fourth position with 176 impressions (000s) sum. CNN News18 dropped one place to the fifth position with 173 impressions (000s) sum compared to 187 impressions (000s) sum in week 23. NDTV 24x7 found no place in the top five this week.

English Business News

CNBC TV18 maintained the top spot with 517 impressions (000s) sum compared to 434 impressions (000s) sum last week, followed by ET Now with 164 impressions (000s) sum. BTVI and CNBC TV18 Prime HD were at third and fourth positions with 66 impressions (000s) sum and 18 impressions (000s) sum  respectively.

Hindi News (U+R)

Aaj Tak retained its top slot with 87682 impressions (000s) sum as compared to 93805 impressions (000s) sum. Zee News was at the second position with 86859 impressions (000s) sum compared to 90927 impressions (000s) sum, followed by India TV at the third position with 76557 impressions (000s) sum as compared to 79523 impressions (000s) sum. News18 India and ABP News maintained their fourth position and fifth positions with 72841 impressions (000s) sum and 64463 impressions (000s) sum respectively.

 Hindi News Rural

Aaj Tak also led the Hindi news rural market with 38054 impressions (000s) sum. India TV and Zee News are at second and third position after interchanging their spot with 32987 impressions (000s) sum and 32075 impressions (000s) sum respectively.

News Nation captured fourth position with 31438 Impressions (000s) sum compared to 29779 Impressions (000s) last week. ABP News replaced News18 India at the fifth position with 29744 impressions (000s) sum respectively.

Hindi News Urban

Zee News led the genre with 54785 impressions (000s) sum compared to 57746 impressions (000s) sum last week, followed by Aaj Tak at second position with 49628 impressions (000s) sum. News18 India and India TV are at third and fourth fifth position after interchanging positions with 44612 impressions (000s) sum and 43569 impressions (000s) sum. ABP News is at fifth spot with 34719 impressions (000s) sum.

Also Read:

BARC Data: Republic TV continues to lead English news

Sports dominated OOH viewership in April-May: BARC

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