BARC week 24: Nick leads; Motu Patlu still reigns

MUMBAI: Maintaining its lead in the kids' genre, Viacom 18’s Nick continued to retain its top position according to Broadcast Audience Research Council (BARC) India’s all India (U+R) data for week 24 in NCCS All 4-14 Individuals category.

The channel has bagged 89348 (000s sums) impressions as opposed to 95275 (000s sums) impressions in the last week, followed by Hungama with 71472 (000s sums) and Disney Channel at the third spot with 67889 (000s sums) ratings.

Turner International’s Pogo TV was at the fourth spot after a significant drop in viewership ratings from 55133 (000s sums) to 45064 (000s sums) this week, while Sonic Nickelodeon was the fifth most watched channel in the genre with a rating of 35465 (000s sums). It recovered its viewership ratings marginally.

Among the top five most watched programs in the genre, Motu Patlu 36 Ghantey Race Against Time lead the chart with 985 (000s sums), followed by more from the same franchise. Motu Patlu In Double Trouble with 903 (000s sums) impressions and Motu Patlu Aur Khazaane Ki Race 716 (000s sums) impressions took up the second and third spot in the list respectively.

Motu Patlu’s uncontested reign over the top five program’s list for three consecutive weeks was finally broken in week 24 by Pakdam Pakdai and Doraemon taking up the fourth and fifth spots.

While Pakdam Pakdai Doggy Don Vs. Billiman from Nickelodeon secured the fourth spot with 680 (000s sums), Doraemon The Movie Nobita The Explorer Bow! Bow! from Hungama came fifth with 677(000s sums) impressions.

Over all, kids genre in television has seen a loss in viewership in week 24 as compared to the last week.

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