BARC week 24: Hindi, English and Business News see change in pecking order

MUMBAI: Week 24 of the BARC ratings has seen the English and Business News genres showing a shrinkage in numbers. Amongst the drop outs from the toppers in the English language news space is CNN News18, even as News 9 climbed up to the fourth position. On the other hand, ratings for the Hindi News space rose substantially, with the exception of Aaj Tak and News Nation.  In the Hindi Business News genre, CNBC TV18 saw an increase in viewership while Zee Business’s ratings went down.

English News

Times Now dominated the genre even though its ratings declined to  to 218 Impressions (000s) this week from 364 Impressions (000s) in week 23. NDTV 24x7 took the second berth with 132 Impressions (000s) followed by India Today Television grabbing the third position with 110 Impressions (000s). News 9 entered and News X were at the No 4 and 5 positions with 97 Impressions (000s) each.

English Business News

CNBC TV 18 observed a downfall in ratings even as it retained its top position with 80 Impressions (000s) as compared to 143 Impressions (000s) in week 23 followed by ET Now with 78 Impressions (000s). NDTV Profit and NDTV Prime continued at the third position with 43 Impressions (000s) while Bloomberg TV  was at the last spot with 8 Impressions (000s).

Hindi News

Aaj Tak  clung on to its numero uno position  even though its ratings went south at 70126 Impressions (000s) as compared to 70229 Impressions (000s)  in week 23. India TV continued  at No 2  with 66035 Impressions (000s). ABP News with 46554 Impressions (000s) took the third spot. India News with 42324 Impressions (000s) was at the fourth rung of the news ladder while News Nation took the fifth berth with 38299 Impressions (000s).

Hindi Business News

CNBC Awaaz maintained its first position with its ratings rising to 511 Impressions (000s) from 506 Impressions (000s). The second spot was taken by Zee Business with 304 Impressions (000s) as compared to 410 Impressions (000s) in week 23. 


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