Television

BARC week 24: Dangal regains pole position across genres

Star Sports 1 Hindi secured the second spot.

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BENGALURU: Enterr 10 TV’s Hindi GEC Dangal regained first place in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels in week 24 of 2019  (Saturday, 8 June 2019 to Friday, 14 June 2019, week or period under review) after a short hiatus. The channel had been placed second in the list in the previous week. Star India’s sports channel Star Sports 1 Hindi also climbed a place to second rank on the back of the ongoing ICC Cricket World Cup Tourney 2019 in England and Wales. Sun TV Network’s flagship Tamil GEC Sun TV dropped a couple of ranks to third place. All the channels in BARC’s weekly list of top 10 channels across genres in the week under review were the same as in the previous week, but with a shuffling of ranks.

Six Hindi GECs and one channel each from the Hindi movies, sports, Tamil and Telugu genres made up BARC’s across genres list for week 24 of 2019. From the network’s perspective, there were three channels from Star India, two channels each from Sony Pictures Network India (SPN) and Zee Entertainment Enterprises Limited (Zeel) and one channel each from Enterr 10 TV, Sun TV Network and Viacom18 respectively.

As mentioned above, at first rank was Hindi GEC Dangal TV in week 24 of 2019 garnered 806687 million weekly impressions as compared to third rank and 805.510 million weekly impressions in week 23. Dangal also headed BARC’s weekly lists of top 10 Hindi GECs in the combined urban and rural Hindi speaking market -HSM (U+R) and HSM (R).  Dangal was ranked seventh in HSM (U). An Indian mythology programmes– Mahima Shanidev Ki and a family drama Baba Aiso Var Dhundo on Dangal were in BARC’s list of  Top 5 Hindi GEC programmes based on average rating across all original airings in the week in HSM (R).

Moving up to second rank with 763.962 million weekly impressions in week 24 of 2019 was Star Sports 1 Hindi as compared with third rank and 784.016 million weekly impressions in week 23. The channel was also ranked first in BARC’s weekly list of top 5 Sports channels during the week under review. Further, three of the top 5 sports programmes on average rating across all original airings in the week were aired on Star Sports 1 Hindi.

With 762.613 million weekly impressions in week 24 of 2019 was Sun TV at third rank as compared to first rank and 811.795 million weekly impressions in the previous week. Sun TV also headed BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry markets and four of the top 5 Tamil programmes in this market based on average rating across all original airings in the week were aired on Sun TV.

Maintaining its previous week’s fourth rank was Zeel’s Hindi GEC Big Magic with 690.539 million weekly impressions as compared to 695.790 million weekly impressions in week 23. Big Magic was ranked second in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and HSM (R). Big Magic was ranked eighth in BARC’s weekly list of top 10 Hindi GECs in HSM (U).

Climbing up two places to fifth rank was Zeel’s flagship Hindi GEC Zee TV in week 24 of 2019 with 680.603 million weekly impressions as compared to seventh rank and 612.470 million weekly impressions in week 23. Zee TV was ranked third in HSM (U+R), HSM (U) and HSM (R). The Balaji Telefilms produced Kumkum Bhagya, its spinoff Kundali Bhagya and Tujhse Hai Raabta aired on Zee TV were among the top 5 Hindi GEC programmes based on average rating across all original airings in the week in HSM (U+R), HSM (R) and HSM (U).

Dropping a rank to sixth place in week 24 of 2019 was Star India’s flagship Telugu GEC Star Maa with 626.797 million weekly impressions as compared to fifth rank and 653.203 million weekly impressions in week 23. Star Maa was also ranked first in BARC’s weekly list of top 5 Telugu GECs in the Andhra Pradesh/Telangana markets and three of the five programmes in BARC’s weekly list of top 5 Telugu programmes based on average rating across all original airings in the week in these markets were aired on Star Maa.

Also dropping by a rank to seventh place in week 24 of 2019 was Star India’s flagship Hindi GEC Star Plus with 624.298 million weekly impressions as compared to sixth rank and 626.032 million weekly impressions in week 23. Star Plus was also ranked fourth in BARC’s weekly list of top 10 Hindi GECs in both HSM (U+R) and HSM (R) and first in HSM (U). Yeh Rishta Kya Kehlata Hai on Star Plus was amongst BARC’s weekly list of top 5 Hindi GEC programmes on average rating across all original airings in the week in HSM (U+R).

SPN’s Hindi GEC Sony SAB retained its previous weeks rank at number eight with 552.626 million weekly impressions as compared to 541.665 million weekly impressions in week 23. Sony SAB was ranked fifth in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and HSM (R) and was ranked second in HSM (U). One of the longest running Indian sitcom - Taarak Mehta Ka Ooltah Chashma on Sony SAB was among BARC’s weekly list of top 5 Hindi GEC programmes on average rating across all original airings in the week in HSM (U).

Climbing up a rank to ninth place in week 24 of 2019 was SPN’s Hindi movies channel Sony Max with 524.681 million weekly impressions as compared to tenth rank and 526.994 million weekly impressions in the previous week. Sony Max also topped BARC’s weekly lists of top 5 Hindi movies channels in HSM (U+R), HSM (U) and HSM (R). Hindi feature films Bahubali The Beginning and KGF Chapter 1 were in BARC’s weekly list of top 5 Hindi Movies programmes on average rating across all original airings in the week in HSM (U+R), HSM (R) and HSM (U).

Viacom18’s flagship Hindi GEC Colors dropped a place to tenth rank in week 24 of 2019 with 521.025 million weekly impressions as compared to ninth rank and 536.369 million weekly impressions in week 23. Colors was ranked sixth in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and HSM (R) and was ranked fourth in HSM (U).

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