BARC week 23: Sun TV continues to top all genres, Sony Max moves even lower

MUMBAI:  Sun TV continued its run at the top position in week 23 of Broadcast Audience Research Council (BARC) All India data, followed by Star Plus and Colors at second and third place respectively with Sony Max, now bereft of the IPL luxury, moving even lower down in the pecking order from its last week’s fourth place to seventh. The list covers the top 10 channels across all genres.

Placed at the top slot, Sun TV reported lower ratings in week 23 at 879042 Impression (000s) as compared to 979272 Impression (000s) in week 22. Star Plus with lower ratings than last week’s 771342 Impression (000s) retained second spot with 749377 Impression (000s) in week 23.

Colors also retained third place with 718225 Impression (000s) in week 23 as compared 720052 Impression (000s) in week 22. Zee TV moved up to fourth place in week 23 with ratings of 552118 Impressions (000s) as compared to 567178 Impressions (000s) in the previous week.

Sony Pal moved up two places from its last week’s position to fifth place with 521869 Impressions (000’s) as compared to 526739 Impressions (000’s) in week 22. Star Utsav retained sixth place in week 23 with 513660 Impressions (000’s) as compared to 527825 Impressions (000’s) in week 22.

Sony Max with a far lower score in week 23 of 483717 Impression (000s) as compared to 618756 Impression (000s) in week 22 was demoted to seventh place. Zee Telugu moved one up place to eight spot in week 23 with 448342 Impressions (000s) as compared to  472509 Impressions (000s) during week 22, hence pushing down Life OK, which slid down two positions to tenth place.

Zee Anmol move up one place to ninth in week 23 with 444174 Impressions (000s) as compared to 431517 Impressions (000s) in week 22. Life OK was at tenth place in week 23 with 433932 Impressions (000s) as compared t0 438899 Impressions (000s) in week 22.

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