BARC week 19: Star dominates GEC; Sony leads sports

MUMBAI: Star India’s Hindi general entertainment channel (GEC) Star Plus continues to dominate the satellite waves.

According to Broadcast Audience Research Council (BARC) India’s Week 19 analysis, Star Plus leads with a rating of 163554 (000’s sum). With 144899 (000’s sum), Viacom 18’s Colors is placed at the second position while Star India’s other entity in the same genre Life OK with 121931 (000’s sum) sits comfortably at the third position over Zee TV 99794 (000’s sum).

Sab with 73738 (000’s sum) is the only channel from Multi Screen Media (MSM) to feature in the top 5 channels in GEC category.  

Star Plus’ dominance is not limited amongst channels only but the most popular programme with 2442 (000’s sum) Saath Nibhaana Saathiya also comes from the broadcaster. Zee TV’s Kumkum Bhagya with 1917 (000’s sum) is placed second, followed by Colors’ Sasural Simar Ka at the third position with 1818 (000’s sum).

MSM emerged as the clear dominant in the sports category courtesy the Indian Premier League (IPL). Sony Max and Sony Six, official broadcasters of the IPL are placed on the first and second slot with 187924 (000’s sum) and 52731 (000’s sum) respectively.

Backed by the strong fan base of WWE action and UEFA Champions League, Ten Sports with 15954 (000’s sum) managed to clinch its third spot back from Star Sports1.

The Hindi News broadcasting space did not see much of a change in the list of top three channels as Aaj Tak with 14155 (000’s sum) continued to be in the first spot. Meanwhile, a close battle for the second spot was witnessed between ABP News with 12981 (000’s sum) and India TV with 12589 (000’s sum).

Times Now led by the flamboyant Arnab Goswami continued the dominance in the English News broadcasting space with 378 (000’s sum) followed by Headlines Today at 296 (000’s sum). Narrowing the gap, 236 (000’s sum) NDTV 24/7 was placed third in the list of top three.

Viacom’s Nick led the kids’ genre with 70516 (000’s sum) closely followed by Turner International’s Pogo with 67397 (000’s sum). Disney with 52086 (000’s sum) was placed at the third place.

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