BARC week 19: IPL pushes Sony Max to pole position again across genres

MUMBAI:  Week 19 Broadcast Audience Research Council (BARC) All India data saw the pendulum shift back as the IPL season 9 backed Sony Max returned to top slot, but not by much. Last week’s numero uno Sun TV was close at its heels with slightly lower numbers. Star Utsav moved down to the tenth position in week 19, while Zee Telugu,  the only other regional channel among the top 10, moved up a place to ninth from the previous week’s tenth slot. The list covers the top 10 channels across all genres.

Sony Max reported 944851 Impression (000s) in week 19 to claim first place closely followed by Sun TV with 944626 Impression (000s) which were significantly higher than the previous week’s 907221 Impression (000s) which had catapulted it to number one in week 18.

Colors with 703707 Impression (000s) in week 19 as compared to 696037 Impressions (000s) moved up one place to third spot, while pushing down last week’s number three –Star Plus down one place.

Star Plus bagged the fourth position with lower ratings in week 19 of 664177 Impressions (000s) as compared to last week’s 701000 Impressions (000s) 

Zee TV retained fifth space in week 19 with lower ratings of 639647 Impressions (000s) as compared to 651225 Impressions (000s) in the previous week. Sony Pal remained at number six with 503774 Impressions (000s) as compared to the previous weeks 535090 Impressions (000s).

Zee Anmol   maintained its previous week’s seventh rank with 500101 Impressions (000s) in week 19 as compared to 506949 Impressions (000s) week 18. Life OK also retained eighth spot with 471354 Impressions (000s) in week 19 as compared to 473477 Impressions (000s) in the previous week.

The only other regional channel in the list of top ten channels across genres, Zee Telugu, moved up to ninth spot with 46866 Impressions (000s) in week 19 as compared to 1 445884 Impressions (000s) in week 19.

Star Utsav moved down to the last place with 453454 Impressions (000’s) in week 19 as compared to 466912 Impressions in the previous week.


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