Television

BARC resolves issue with MIB; Zee gains big in second week ratings

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MUMBAI: The Broadcast Audience Research Council (BARC) has resolved its pending issue with the Ministry of Information and Broadcasting (MIB) and has released the second set of television ratings data on schedule.

Early this week, the MIB had sent a letter asking BARC to not release data till it completes its registration formalities.

It may be recalled that BARC released the first set of data on 29 April, 2015 and had scheduled the release of its weekly ratings every Wednesday.

As per the ratings data for Week 17 (25 April – 1 May), there has been no change in the pecking order of the Hindi general entertainment channels (GECs)for HSM, 1L+ HHs.

Star Plus strengthened its leadership position with 518 GRPs, up from 490 GRPs last week. Though Colors witnessed a drop in the viewership, the channel continued its stranglehold on the second spot with 413 GRPs, down from 438 GRPs last week. Life OK sustained its healthy position at number three with 374 GRPs, up from 363 GRPs the previous week.

This week, Zee TV was the most watched channel, adding 40 GRPs and fetched 348 GRPs, up from last week 308 GRPs. However, despite being the biggest gainer in terms of viewership this week, the channel continued to occupy the fourth spot.

At number five, Sab recorded 235 GRPs, down from 259 GRPs last week. Sony Entertainment Television (SET) continued to ride at the bottom of the chart with 221 GRPs, down from 234 GRPs. Last but not the least, &TV at number seven, noted 99 GRPs, down from 107 GRPs.

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