BARC Ratings: Colors tops Urban & (U+R) GEC ranking; Star Utsav leads in Rural HSM

MUMBAI:  Colors’ new offering Kavach has helped push the Hindi GEC to the pole position in Urban Hindi HSM as well as in Urban + Rural market in week 24 of Broadcast Audience Research Council (BARC) All India data. While in Rural HSM, Star India’s free to air channel, Star Utsav continues to be yards ahead of the rest.


On the back of the new Balaji Telefilms’ show Kavach, Colors dominates the Hindi general entertainment channels (GEC) with 664517 Impressions (000s) followed by Star Plus at the second slot with 641404 Impressions (000s) and Zee TV on No 3 with 529237 Impressions (000s). 

Star India’s free to air channel, Star Utsav stood at number four with 520494 Impressions (000s) whereas ZEEL’s FTA Zee Anmol bagged the fifth slot with 457988 Impressions (000s). 

Sony Pal and Life OK grabbed the sixth and seventh spot with 445750 Impressions (000s) and  417981 Impressions (000s) respectively. 

In week 24, Sony Pictures Network(SPN)’s Sab TV and Sony Entertainment Television (SET) occupied the eighth and ninth slot with 367376 Impressions (000s) and 365704 Impressions (000’s).

Rishtey stood at No 10 with 345618 Impressions (000s)

Urban HSM

Even in the Urban Hindi speaking market, Colors continues to marginally lead the Hindi GEC genre with 447336 Impressions (000s) followed by Star Plus with 438480 Impressions (000s) at No 2 and Zee TV on third with 295443 Impressions (000s). 

Star India’s second Hindi GEC Life Ok stood at number four with 269294 Impressions (000s) while Sab TV and Sony Entertainment were at No 5 and No 6 with 259711 Impressions (000s) and 254529 Impressions (000s) respectively. 

In Urban HSM, Star Utsav ranked No 7 with 116736 Impressions (000s) followed by &TV on eighth with 114365 Impressions (000s) and Sony Pal on ninth with 108769 Impressions (000s). 

FTA Zee Anmol stood at number ten with 102389 Impressions (000s)

Rural HSM 

In Rural HSM, Star Utsav is the front runner with 403758 Impressions (000s) followed by Zee Anmol with 355599 Impressions (000’s) and Sony Pal with 336981 Impressions (000’s) at number three.

Colors’ free to air channel Rishtey was at the fourth spot with 262267 Impressions followed by  Zee TV which stood at No 5 with  233794 Impressions (000s) and Colors at sixth spot with 217181 Impressions (000s).

Star Plus was at No 7 with 202924 Impressions (000s) while Life OK and Big Magic stood at eighth and ninth with 148687 Impressions (000s) and 148280 Impressions (000s). 

On the other hand, Sony Entertainment Television ranked No 10 with 111175 Impressions (000s)

Latest Reads
Four news genres saw no change in BARC week 2

All the four genres apart from Hindi news urban market saw no change in second week of the year. Aaj Tak continued to groove on the same tracks in the rural, urban and U+R genres as it did the previous year. India TV and News18 India interchanged their positions in the Hindi news urban market.

Television TV Channels Viewership
Sony Entertainment Television leads urban areas in week 2 of BARC

Sony Entertainment Television jumped to second position to fifth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 2 of 2018. Zee Anmol retained its first position in the rural market. Sony Entertainment Television and...

Television TV Channels Viewership
Aaj Tak becomes the world’s first News Channel to be awarded YouTube’s ‘Diamond Play Button’

India’s No.1 news channel Aaj Tak creates history yet again! The prestigious ‘Diamond Play Button’ bestowed by YouTube, recognises Aaj Tak as the global no.1, the first and the only news channel in the world to have crossed the 10 Million Subscriber mark.

Television TV Channels News Broadcasting
News18 India launches campaign; asserts channel’s leadership

News18 India, Network18’s general Hindi news channel, recently launched a campaign with a humorous and quirky film to drive home its leadership position in the crucial primetime band in the highly competitive Hindi TV news segment.

Television TV Channels News Broadcasting
Join Drac’s Pack on their cruise as &flix presents its next #FlixFirstPremiere ‘Hotel Transylvania 3: Summer Vacation’

It is seldom that you get to see the hilarious side to a monster trying to get himself a date with the help of a technological app like Siri! Have you ever seen a monster film that is full of fun, frolic, laughter, romance and adventure?

Television TV Channels English Entertainment
9XM On Stage with Salim Sulaiman

To celebrate the Republic Day week, 9XM - India’s most popular Bollywood music destination announces the launch of 9XM On Stage a splendid musical night created in honour of the Indian Armed Forces.

Television TV Channels Music and Youth
Prime Focus joins hands with Pritam and Kwan to create JAM8

Integrated media services company Prime Focus Ltd has announced its collaboration with Jam8, a musical platform founded by Indian music composer/director Pritam, and KWAN, a talent management company to serve as a 360-degree creative solution provider for the M&E industry.

Television Production House Film Production
Star Movies Kids is the new kid on the block

A few years ago Star India decided to hive off some bits of its repertoire and focus exclusively on its main GEC Star Plus and the emerging sports scenario. Surprisingly, the channel is now taking a new turn by targeting the youngest viewers. As per industry sources, the Uday Shankar-led network is...

Television TV Channels Kids
Zapak and Cartoon Network India partner to launch ‘Ben 10 - Alien Run’ mobile game

Anil D. Ambani led Reliance Entertainment’s Zapak, India’s leading Gaming Destination, in association with Cartoon Network India, rings in the New Year with an epic launch for fans and gamers alike, with Ben 10 - Alien Run Mobile Game.

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories