BARC Ratings: Colors tops Urban & (U+R) GEC ranking; Star Utsav leads in Rural HSM

MUMBAI:  Colors’ new offering Kavach has helped push the Hindi GEC to the pole position in Urban Hindi HSM as well as in Urban + Rural market in week 24 of Broadcast Audience Research Council (BARC) All India data. While in Rural HSM, Star India’s free to air channel, Star Utsav continues to be yards ahead of the rest.


On the back of the new Balaji Telefilms’ show Kavach, Colors dominates the Hindi general entertainment channels (GEC) with 664517 Impressions (000s) followed by Star Plus at the second slot with 641404 Impressions (000s) and Zee TV on No 3 with 529237 Impressions (000s). 

Star India’s free to air channel, Star Utsav stood at number four with 520494 Impressions (000s) whereas ZEEL’s FTA Zee Anmol bagged the fifth slot with 457988 Impressions (000s). 

Sony Pal and Life OK grabbed the sixth and seventh spot with 445750 Impressions (000s) and  417981 Impressions (000s) respectively. 

In week 24, Sony Pictures Network(SPN)’s Sab TV and Sony Entertainment Television (SET) occupied the eighth and ninth slot with 367376 Impressions (000s) and 365704 Impressions (000’s).

Rishtey stood at No 10 with 345618 Impressions (000s)

Urban HSM

Even in the Urban Hindi speaking market, Colors continues to marginally lead the Hindi GEC genre with 447336 Impressions (000s) followed by Star Plus with 438480 Impressions (000s) at No 2 and Zee TV on third with 295443 Impressions (000s). 

Star India’s second Hindi GEC Life Ok stood at number four with 269294 Impressions (000s) while Sab TV and Sony Entertainment were at No 5 and No 6 with 259711 Impressions (000s) and 254529 Impressions (000s) respectively. 

In Urban HSM, Star Utsav ranked No 7 with 116736 Impressions (000s) followed by &TV on eighth with 114365 Impressions (000s) and Sony Pal on ninth with 108769 Impressions (000s). 

FTA Zee Anmol stood at number ten with 102389 Impressions (000s)

Rural HSM 

In Rural HSM, Star Utsav is the front runner with 403758 Impressions (000s) followed by Zee Anmol with 355599 Impressions (000’s) and Sony Pal with 336981 Impressions (000’s) at number three.

Colors’ free to air channel Rishtey was at the fourth spot with 262267 Impressions followed by  Zee TV which stood at No 5 with  233794 Impressions (000s) and Colors at sixth spot with 217181 Impressions (000s).

Star Plus was at No 7 with 202924 Impressions (000s) while Life OK and Big Magic stood at eighth and ninth with 148687 Impressions (000s) and 148280 Impressions (000s). 

On the other hand, Sony Entertainment Television ranked No 10 with 111175 Impressions (000s)

Latest Reads
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports
Q3-16: DIRECTV mitigates AT&T U-Verse TV subscriber numbers fall

BENGALURU: AT&T acquired DIRECTV added 323,000 net subscribers and hence helped mitigate the company’s Entertainment and Internet Services Group (Entertainment) segment’s loss of 326,000 U-Verse subscribers for the quarter ended 30 September 2016 (Q3-16, current quarter). About 70 percent of...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories