BARC now rates five English business news channels; Aaj Tak retains numero uno position

MUMBAI: The Broadcast Association Research Council (BARC) has introduced the viewership of one additional channel in the top four player list of English business news channels. 

The channel that has been added is -- Times Networks' Magic Bricks Now, is at the fourth place. The English business news space has also witnessed a substantial increase in the ratings of its channels.

Whereas, in the English news genre, BBC World News made its way replacing News X. Times Now has further witnessed a significant rise in its viewership as compared to the previous week, according to week 45 of BARC data.

Aaj Tak continued to remain at the number one position in the Hindi news space both in rural and urban markets. The channels in the Hindi news genre have observed increase in the ratings.

CNBC Awaaz dominated the Hindi business news space followed by Zee Business. Both the channels have witnessed an increase in the ratings. 

English News 

Times Now observed a further increase in its ratings and remained the undisputed leader with 1052 Impressions (000s) as compared to 815 Impressions (000s) in week 44. CNN News18 grabbed the second slot with 497 Impressions (000s) while NDTV 24x7 took the third position with 323 Impressions. India Today Television with 269 Impressions (000s) and BBC World News with 227 Impressions (000s) took the fourth and fifth position, respectively.

English Business News 

CNBC TV18 stood at the number one position with an increase in ratings from 333 Impressions (000s) in week 44 to 454 Impressions (000s) this week. ET Now was at the second spot with 236 Impressions (000s). NDTV Profit and NDTV Prime continued to be at the third position with 71 Impressions (000s). Magic Bricks Now entered the top 5 channel list at the fourth place with 31 Impressions (000s) followed by BTVi on the last spot with 23 Impressions (000s).

Hindi news 

Aaj Tak observed an increase in the ratings and stood at the first spot with 170221 Impressions (000s) as to 109900 Impressions (000s) in last week followed by India TV at the second position with 145641 Impressions (000s).  ABP News took the third position with 131794 Impressions (000s) followed by Zee News at the fourth position with 120153 Impressions (000s). India News took the fifth position with 11849 Impressions (000s).

Hindi news rural 

Aaj Tak dominated the rural market with increased ratings from 55860 Impressions (000s) in week 44 to 76513 Impressions (000s) this week. India TV with 70912 Impressions (000s) took the second spot. ABP News grabbed the third position with 58826 Impressions (000s) followed by India News at the fourth place with 56078 Impressions (000s). News 24 with 53039 Impressions (000s) stood at the fifth position.

Hindi news urban

Aaj Tak was at the number one position with 93708 Impressions (000s) followed by Zee News at the second position with 75976 Impressions (000s).  India TV grabbed the third position with 74729 Impressions (000s) followed by ABP News at the fourth position with 72968 Impressions (000s). India News took the fifth position with 62771 Impressions (000s).

Hindi business news

CNBC Awaaz witnessed increase in ratings and continued at the number one position with 1714 Impressions (000s) this week as compared to 989 Impressions (000s) in week 44. The second spot was taken by Zee Business with 1244 Impressions (000s).

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