Television

BARC India appoints Aaditya Pathak As EVP partnerships & growth, elevates Elbert D’silva to spearhead product leadership & excellence team

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/17/barc.jpg?itok=ytUZValR

MUMBAI: In a move to strengthen its product and partnerships portfolio with greater market focus and customer orientation, BARC India has roped in Aaditya Pathak as Executive Vice President-Partnerships & Growth and elevated Elbert D’silva to lead the Product Leadership and Excellence Team. In their new roles, both Aaditya & Elbert will report to Romil Ramgarhia, COO of BARC India.

Aaditya has had a rich career spanning over 19 years across various genres of television like Hindi GEC, Movies, Sports, Niche & Infotainment. In his last role as Senior Vice President & National Sales Head-Sony Pictures Entertainment, he was responsible for Pan India Advertising revenues for Sony PIX, Sony PIX HD and Sony Le Plex. Prior to Sony, Aaditya was associated with Discovery Networks Asia Pacific, ESPN Star Sports & Zee Network.

After a successful stint in Partnerships, Elbert D’silva will now be leading the Product Leadership and Excellence Team at BARC India. The partnerships and product teams will focus on non-traditional revenues along with building the traditional business model further. There will also be a push on non-currency products as per market demands which will ensure annuity to the business.

Speaking on the appointment, Partho Dasgupta, CEO, BARC India, said, “At BARC India, we are constantly evolving – from launching unique products to improving client servicing and now looking at non-currency initiatives to provide better industry insights for businesses. After the success that BIO News and the Think Initiatives have enjoyed, we are further strengthening our Product Leadership and Excellence Team under Elbert’s able guidance.  We will also be synergizing our teams to improve & refine our servicing to build better client relationships with Aaditya helming this from the front.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/Chrome_800.jpg?itok=WY2IQUJo
Kids genre emerges as most benefitted in Chrome DM week 20

Kids genre has grown 3.83 per cent in week 20 of Chrome Data Analytics and Media. In this genre, Nickelodeon Junior gained the highest OTS with 77.5 per cent in All India 1 Lakh+ market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/Natgro.jpg?itok=5o0O0fUM
National Geographic announces an epic production to chronicle the world’s largest election

When 11 million poll officials, over 900 million electorate and 8000 candidates converge across one million polling booths to participate in the world’s largest democratic exercise, you get an incredible story at hand.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/sony.jpg?itok=TOplVIzz
Sony Music, Societe General, Adidas Partner for Upcoming Inspiring true story on Rugby-based UK/India Co-production ‘Jungle Cry’

Global sportswear brand, adidas, has partnered with the much-awaited sports biopic ‘Jungle Cry’ that recently completed filming in India and Wales. ‘Jungle Cry’ will unveil its official trailer and poster at special events during the 72 nd Festival de Cannes.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/times.jpg?itok=bZ6obxmv
TIMES NOW deploys breakthrough innovation for Counting Day LIVE

As the nation awaits the election results, TIMES NOW, India’s leading English news channel and country’s election news headquarters with MANDATE 2019 presents the most realistic virtual reportage of election results LIVE on May 23, 2019.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/Republic-TV_0.jpg?itok=PXv55z-7
Republic TV's - HD Feed across OTT accelerated smashing performance during its telecast of Exit polls for General Elections on 19th May' 2019

Republic TV, the No 1 English News Channel has successfully translated its leadership on Broadcast to Digital by creating huge presence across all smartphones in the country through an extensive distribution across Large OTT platforms, Telco OTT Aps and OEM’s. 

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/kasautii_zindagii_kay-2.jpg?itok=PZsGI8HJ
BARC week 19: Dangal back as most watched channel; SET re-enters across genres list

Enterr 10 TV’s Hindi GEC Dangal topped Broadcast Audience Research Council of India’s (BARC) weekly list of top 10 channels across genres in week 19 of 2019 ( Saturday, 4 May 2019 to Friday, 10 May 2019, week under review). Sony Pictures Network India (SPN) flagship Hindi GEC Sony Entertainment...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/Republic-TV.jpg?itok=tQFWQ8CQ
Republic TV OTT feed gets 19.8 mn watch minutes on Election 2019 exit poll day

The Republic TV double exit poll show that was aired on 19 of May starting 4 pm set a new record in terms of traction and engagement witnessing a dramatic spurt leading to 19.8 million watch minutes. By way of reference, during the Karnataka Election Exit Poll, the overall English news genre (which...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/ndtv.jpg?itok=7vyv67fA
NDTV reports profit post divestments and cost rationalisation

The Prannoy Roy and Radhika Roy-headed New Delhi Television Ltd -NDTV, reported profit after tax (PAT) for the year ended 31 March 2019 (FY 2019, year or period under review) of Rs 11.36 crore as compared to a loss of Rs 84.35 crore in the previous fiscal (FY 2018).

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/sports7.jpg?itok=b_AbXlXE
Star sports hits it out of the park With top notch programming for vivo ipl 2019

Mumbai: In an epic 1-run thriller, Mumbai Indians became VIVO Indian Premier League champions for a record fourth time after defeating Chennai Super Kings on Sunday. The close encounter summed up the competition witnessed this season and reflected how closely contested the VIVO IPL is, as a...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories