Television

BARC India eyes digital measurement; calls for global RFIs

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/12/07/barc.jpg?itok=6urkgbLS

MUMBAI: The Broadcast Audience Research Council (BARC) India has issued a global Request For Information (RFI) as it readies itself to expand audience measurement to the digital space.

After gathering this information, BARC India will issue a subsequent Request for Proposal (RFP) that is realistic in its scope.

The television ratings measurement body aims to measure all forms of online video advertising, including ad breaks in live streams, pre-roll and mid-roll videos, and targeted/addressable advertising linked to the content on broadcaster sites or social media or any other website/apps.

“At BARC India, our aim is to continually evolve in a way that suits the ever changing content viewing habits. After rolling out the television viewership measurement in the country, we are now ready to take the next leap, that of measuring digital viewing,” said BARC India CEO Partho Dasgupta.   

In the RFI, applicants have been asked to outline how their offerings work, the types of video, devices and platforms the company is able to measure and the level of detail. The RFI must also highlight whether the approach requires third party action.

This comes after television becoming a cross-platform medium, available through a variety of distribution systems, including broadcast, IP, mobile networks and a growing number of connected screens through, which audio-visual content is consumed.   

The RFIs will facilitate understanding of the capabilities of online video advertising and content measurement techniques with regards to panel and census measurement across video types, devices and platforms.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/cricket.jpg?itok=vWpbjm7g
India News curates special programming for IPL 2019

As the cricket fever is rising up with 2019 Indian Premiere League (IPL) season 12, beginning from 23rd March, India News, one of India’s leading Hindi news channel curates special programming lineup for the IPL series under the umbrella branding of Jhamajham Cricket, the special cricket show...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/newsx.jpg?itok=4AuZafA3
NewsX Special Shows on 23rd & 24th March

This weekend on NewsX - No Holds Barred, there will be two different episodes on Saturday & Sunday.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/suntv.jpg?itok=lyvk3caT
Sun TV Network rejigs top level management

Sun TV Network has been witnessing a top-level rejig, according to reports. R Mahesh Kumar, who currently serves as president, has been elevated as MD of the company, following the resignation of the network’s MD and CEO K Vijaykumar which is effective 31 March 2019.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/ipl.jpg?itok=IjULG8EO
Pakistan bans IPL telecast

The 12th edition of the Indian Premier League (IPL) that is slated to commence from today, 23 March 2019, will not be telecast in Pakistan, confirmed the country’s Minister of Information and Broadcasting (MIB) Fawad Ahmed Chaudhry.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/flix.jpg?itok=fXl6Z3FF
Watch the hair-raising sequel ‘Insidious: The Last Key’ this Saturday only on &flix!

What happens when the horrors of your past come back to haunt you? #LeapForth into the world of fear as &flix, the destination for the biggest Hollywood hits, is all set to air ‘Insidious: The Last Key’.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/chennai.jpg?itok=4gQFhf7q
IPL comes to Snapchat

Snapchat has teamed up with Mumbai Indians, Rajasthan Royals, Chennai Super Kings and Kolkata Knight Riders this IPL season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/mat-goe.jpg?itok=phhDu3lH
National Geographic Expeditions to offer enriching immersive travel experiences to Indian Travellers

As Indian travellers look for rich travel experiences in a burgeoning luxury travel industry, National Geographic Expeditions launches in India.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/walt.jpg?itok=d834AJ3p
Disney formally closes deal with Fox, massive layoffs expected

Walt Disney Co (Disney) has finally closed the deal with on its $71 billion acquisition of 21st Century Fox (Fox). In recent months, the acquisition received final approval from antitrust regulators across the globe.

Television Production House Fiction
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/chrom.jpg?itok=CC3YraGv
Music genre most benefitted in Chrome DM week 11

Music genre has grown 3.93 per cent with the highest opportunity to see (OTS) in week 11 of Chrome Data Analytics and Media.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories